Integrated Business
Caltex’s integrated business value chain incorporates supply, refining, logistics and marketing. Caltex is committed to operational excellence at all levels. We strive for safe, reliable and incident free operations for the benefit of our employees, contractors, customers, franchisees, resellers and shareholders alike.
Supply
Caltex buys crude oil and refined products on the international market. Caltex sourced some 72 million barrels of crude and refinery feedstocks in 2008.
Logistics
Caltex supplies product via a network of pipelines, terminals, depots and the company owned and contracted transportation fleet.
Refining
Caltex is Australia’s leading oil refiner. Combined production at Caltex’s Kurnell refinery in Sydney and Lytton refinery in Brisbane comprises approximately 50% petrol, 30% diesel and 15% jet fuel. The remainder of production consists of fuel oil, waxes and lubricants, bitumen, sulfur, LPG and other gases.
Marketing
Caltex Marketing encompasses a range of downstream activities from retail service station operations, to equity and non-equity resellers and direct sales to corporate customers. Caltex’s Star Mart, StarCard, StarCash, Vortex Premium, Bio E10 Unleaded, Havoline and Delo are leading sub-brands, each with significant and growing market shares in their respective product categories.
Transport fuels
Caltex currently offers its customers the most comprehensive suite of fuel products in Australia. In addition to unleaded petrol, Caltex offers Vortex 95 and Vortex 98 premium unleaded, as well as diesel, Vortex premium diesel, biofuel blends and low aromatic blends for regional Australia. Caltex’s jet fuel is supplied to most major airports on the eastern seaboard of Australia.
Convenience
Caltex is the industry leader and the number one convenience retailer in Australia with a network that spans every state and territory. In 2008, Caltex was awarded the Australian Association of Convenience Stores (AACS) “Retailer of the Year” Awards in both the company owned and franchise operated categories.
Specialty products
Caltex produces specialty products such as bitumen, LPG, wax, fuel oil and process oils.
Cards
The Caltex card portfolio, encompassing StarCard, StarFleet and StarCash, is Australia’s leading fuel card range.
Finished lubricants
Caltex supplies Havoline branded petrol engine oils and Delo branded diesel engine oils to car and truck dealers and workshops, auto accessory shops and retailers across Australia. In 2008, Caltex’s lubricants market share grew from 12.5% to 16.2%, confirming Caltex’s position as the number two lubricants marketer in Australia.
Brand and the customer
Caltex is the number one branded fuel retailer on site visitation. Caltex tracks its brand performance monthly on a range of key dimensions. Customer service solutions and programs in relationship management underpin our brand essence "great performance from people you like".