Marine sales go direct

While Caltex is a long time supplier of fuel to the marine industry it has not had a dedicated sales team focusing solely on this segment. That’s now changed with the recent formation of a marine division within Direct Sales.

Headed by Patrick Luxton, the team also includes three business managers – Jeff Hickson, Lee Mitchell and Mark Nicholls and sales coordinator Sudha Ramesh.

“Although Caltex has previously been active in the marine market for many years, responsibility was split across a number of sales channels within Caltex,” explains Patrick. “As a result, we haven’t previously had a coordinated product offering.

“We’ve come together to increase our sales activity in marine. We’ll develop Caltex’s presence and create a national offering to become the preferred supplier to the marine segment in Australia.”

The new team draws together a wealth of experience in the marine market from their previous roles, says Patrick, providing an excellent base for Caltex to build on our existing expertise.

“A key element of Caltex's positioning will be to have an integrated strategy encompassing our company owned resellers and the Direct Sales marine team.”

“We already have a strong position in the marine fuel oil market in Sydney and Brisbane, servicing international vessels as well as local coastal fleets with their fuel requirements." says Patrick.

“In addition Caltex can supply marine lubricants in most Australian ports, sourced from our three joint venture manufacturing facilities, located throughout Australia. We’re also well positioned to supply diesel through our Australia-wide terminal and distribution network.

The marine team will target the supply of product to international ships that visit Australian waters as well as the many local shipping services that ply our coasts.

“We’re very excited about this opportunity to develop Caltex’s marine business we’re looking forward to the growth challenges in 2010.”

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